IFAW is the International Fund for Animal Welfare, Fred is the CEO.
They send out a set of postcards to people who have been active for their campaigns, hoping to trigger the reciprocity principle and receiving donations.

Fundraising is big business, and the biggest benefactors are the companies doing the fundraising, not the good causes.

Hi Fred

Thanks for the postcards.

Contrary to your expectations in terms of the reciprocity principle (social psychology) that you’re trying to trigger with your marketing, I will not be making a donation, as I a) object to the approach and b) object to the amount of money that you apparently put in to things other than doing what your organisation is actually for.

Regards,
Arjen.